An article in the San Francisco Chronicle titled Grunge Inc., Live-in Startups Combine Frat-House Culture with Venture Capital that talks about life at a contemporary garage startup
Both big corporations and tiny startups are trying to capitalize on the social networking trend, but neither camp has demonstrated a surefire business model.
It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it.