Do you know this fact that colors greatly influence the choice of the customers? There is a strong association between the colors and the feelings of people.
The designer depends on the information supplied by the client about his/her company and product/service. He incorporates all the information to create a logo.
A logo acts as a visual representative of a company and it can be one of the best investments of the company. The logo improves public relations without making huge efforts through verbal communication.